Welcome to the September 2008 edition of the Link! In this issue you can read about the full release of our latest creative type, Easy Links — contextual product ads that use intelligent link technology to showcase the products most likely to convert. In the Product Update section learn about LinkShare’s new WordPress plug-in, the LinkShare RSS DealFeed. Then read our Best Practices article on how to effectively optimise your program through SKU-Based offers. Also, our Tip of the Month will teach you how to track your email newsletter open rates, a practice that can help you gauge the success of your publisher communications. Finally, don’t forget to check out our Publisher Spotlight to find out about exciting and successful publishers in the LinkShare Network!

TIP OF THE MONTH

Newsletter Open Rates By Leslie Pazan
Email newsletters are one of the main methods for communication with publishers in your program. One way to gauge the success of your communications is to track the open rate, which will give you an idea of how many publishers are opening each newsletter. Read on for instructions on how easily track open rates using the LinkShare interface. For more information on Understanding Email Open Rates, check out our Best Practices article from the April 2008 issue of The Link.… Find out more

UK PUBLISHER SPOTLIGHTS

Leading high-street clothing retailers French Connection and Great Plains have both launched their first ever affiliate programs. Links of London, the British contemporary jeweller founded in 1990 and now a global brand, has also launched in the UK network.

The UK Network has a diverse pool of quality and relevant content sites for high-level brands, we'd like to introduce you to a selection of these publishers:
FemaleShopper.co.uk - www.femaleshopper.co.uk
Shopsafe.co.uk - www.shopsafe.co.uk
ShopStyle - www.shopstyle.co.uk
The It Guide - www.theitguide.co.uk
The Site Guide - www.thesiteguide.co.uk

Find out more