UK: OCTOBER 2008

Welcome to the October issue of The Link! As we are officially in the last leg of 2008, we hope you are busy implementing exciting Christmas promotions. The Product Update section here talks about the future of affiliate marketing as advertisers and publishers look into best practices in utilising Affiliate Networks in innovative ways to maximize sales. October Best Practices will teach you how to track your ROI for media placements using LinkShare links. Our Tip of the Month will show you how to link directly to creative in the Publisher Dashboard, which is different from the old publisher interface. Last week at the a4uexpo in London we announced the release of our exclusive report into the UK’s online retail market, through which we aimed to look into the changes in online buying behaviour in this trying economic climate. Finally, don't forget to check out our Publisher Spotlight to find out about exciting publishers in the LinkShare Network!

If you have any questions, please feel free to email us: thelink@linkshare.com


PRODUCT UPDATE
Online Marketing: The Future is Now
As the web grows in new directions, Affiliate Marketing will grow with it.  Advertisers and Publishers are looking to Affiliate Networks to innovate in useful ways that.…
Read more

BEST PRACTICES
Best Practices for tracking media placements using LinkShare links
When an advertiser offers a higher revenue share or an upfront fee to a publisher for a special placement on their website it is important to get a clear picture of how it … Read more


TIP OF THE MONTH


How to Guide: Linking to Creative in the Publisher Dashboard
This process was previously referred to as "Affiliate Interface Direct Linking (AIDL)" and this document should replace all previous guides. Some popular examples of these links include…Find out more


HOT OFF THE PRESS - CONSUMERS BROADEN SEARCH FOR BEST DEAL ONLINE


Last week at the a4uexpo in London we announced the release of our exclusive report into the UK’s online retail market, through which we aimed to look into the changes in online buying behaviour in this trying economic climate. Not surprisingly the online consumers questioned said that they will become more diligent in searching for the best deals online, which is important news for both advertisers and publishers. Click here for more details.


UK PUBLISHER SPOTLIGHTS
| OCTOBER 2008

Dia Diwan
Dia Diwan was launched in May 2008 by a group of cosmopolitan Middle Easterners with the goal to highlight all the good things coming out of the region. In practice, Dia Diwan offers an array of information on the Middle East’s major cities, as well as the possibility to shop online from the region’s leading designers through its primary portals: Dia Daily, Global Souk, Dia Style, and Blogs. Read more

Iconicchic.com
Iconicchic.com is a new online magazine, bringing women the latest in luxury accessories and exquisite pieces from the world's leading brands. Iconicchic.com is unique in combining a superlative editorial team across the areas of fashion, jewellery and watches, home décor and holiday. Read more

ShopCodes.co.uk
ShopCodes.co.uk is a rare breed of code site in that doesn't use 'click to reveal' type functionality and its codes are openly on display. Whilst this may be a disadvantage against competitors, ShopCodes.co.uk has been booming of late receiving strong targeted traffic during Q4. Read more

 

ADVERTISER RESOURCES
INTERFACE TRAINING
LinkShare holds Interface Training every Wed from 3:00 - 4:30p.m. ET.

DEAL DISPATCHER
The December Deal Dispatcher promotions are due November 15.


INDUSTRY EVENTS
LinkShare Symposium West 2009
When: 21 - 22 January 2009
Where: San Francisco, CA
Website:
www.linkshare.com/events/
symposium_west_2009

etail
When: 24 -26 February 2009
Where:Phoenix, AZ
Website:
www.wbresearch.com/etailusawest/


FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.

     
 

© Copyright 2008 LinkShare Corporation. All rights reserved.