TIP OF THE MONTH Christmas Offers 2009 by Penny Mather, Marketing Manager So that Publishers have fast and easy access to Christmas offers and promotions from all of our merchants we have created a Christmas Offers 2009 page in the Publisher Help Center. Information such as last order time and date has been listed in order to ensure delivery before Christmas. Just a reminder to make sure that any of your seasonal promotions are being included in these pages and also in the regular communications that we send out to all Publishers over the coming weeks. Consumer Promotions Publishers love free delivery and discount with purchase, but keep in mind that you can also include free delivery with a minimum order value, unique site-wide promotions, and free gift with purchase. Visit the Consumer Promotions Section for more ideas. Publisher Promotions The standard Publisher Promotion is, of course, increased commission. But there are other ways to reach out to your Publishers. Can you offer a small bounty for new customers? What about a prize giveaway for highest month-over-month or year-over-year growth? Keep in mind that we haven’t received many Publisher Promotions. You will get the added benefit of being included on a much shorter list. Visit the Publisher Promotions section of the Deal Dispatcher for more ideas. Drive Traffic to Your Best Selling Gifts Create landing pages that feature your most popular gifts. You can also create pages for gifts under a certain threshold. Add some creative that goes directly to these pages, and you've got an easy way to direct traffic to your top-converting products. If you have an offer that lasts throughout the Holiday season, feature it on the creative. For example, "Popular Gifts: Free shipping with £100 spend" or "Gifts Under £50: Save 10%". Create a list of Individual Product Links for popular or inexpensive gift items and make the list availible to your Publishers, either on your Create Links page or in a newsletter. Remember that adding creative or compiling lists of Individual Product Links can only benefit you. If you make it easy for your Publishers, they will reward you by using the creative and sending you traffic. Expected Bestsellers We can include your expected bestselling Christmas items on our Bestsellers Page on the LinkShare site, which will be a must-visit for affiliates. Please provide your LinkShare contact with 5 bestselling products for Christmas, these must include individual product link ID. If you don't know how to do this, please see October's article on how to create an individual product link. To submit your top 5 bestsellers, please contact your LinkShare account manager, or email advertiserhelpuk@linkshare.com