BEST PRACTICES Keeping the Publisher Educated by Yogita Jethwani, Account Manager The more information you provide your Publishers the better they can market your product and increase conversion. This article will cover some of the things that Publishers look at when deciding to promote your brand, as well as how to continue promoting it once they are in your program. The basics: Commission, Return days, Commissionable products Product benefits Highest converting links Search Policies/Program Terms and Conditions Why should Publishers promote you over other Advertisers? For each of these categories, provide as much information as you can and keep the information up-to-date. Below are some things t o consider: The Basics List your commission and how it’s structured Let the Publisher know which products/services earn commission and which don’t How do product returns affect commission? How many return days do you offer? Product benefits List detailed information about your products: think from a new consumer’s point of view How can a consumer benefit from your product? Highest converting links Run a Link Type report for the last 3 months to get an idea which links are being picked up the most and let your Publisher know about these links. This can also be used as a basis when creating future links. Feature DRM Links and provide information on how to use them Provide information about Merchandiser Search policies/Program Terms and Conditions Use non-industry terms or explain/define terms as you use them. Clarify legal terms in plain English. Review other program’s FAQ’s, including competitors’ Terms and Conditions Why should Publishers promote you over other Advertisers? Include success stories and quotes from other Publishers Include information/creative about awards or any recognition you’ve received