Misco - Since working with LinkShare, Misco has introduced new ideas to its existing affiliate relationship. One example is a consumer competition they ran with myvouchercodes.co.uk in exchange for additional exposure to their members. The extra exposure generated from the promotion increased their sales in excess of 150% month on month and increased the traffic to the site by nearly 300% with that one publisher alone.

Fabulous Magazine - Recently 3 of our advertisers ran offers on Fabulous magazine, a further advertiser ran no offer. All of the merchants had the same target audience, however the three that did provide offers made up to 21 times more revenue. As well as the significant difference in the revenues driven, we also saw that those that did run offers made up for 99% of the revenue driven by the site. This is remarkable considering it is not a discount site.

It's clearly important to provide offers and promotions to your publishers. Here are some good ideas for promotions from our account team to inspire you:

• Offer reduced prices (15% off etc.) for a limited time to drive uplift
• Provide sites that fit well with your brand with a private discount offer to produce a spike in sales for specific publishers
• Offer bigger discounts but on a limited product range, or even individual products, if you don’t want it to be across the entire range
• Spend more, get more - tier your free gifts
• Multi-buy offers, or buy one get one free
• Deal of the week / Deal of the month