PRODUCT SPOTLIGHT | NOVEMBER 2008

Product LinkFinder
by Ian Rosenwach, Product Manager

On October 23rd we introduced Product LinkFinder, a Publisher Dashboard tool that is a search engine for individual product links.  Publishers can choose to search either within a single Advertiser or across all Advertisers they have a relationship with.  If a Publisher chooses to search within a single Advertiser, they can also choose a specific category.  Publishers will only see search results from Advertisers they have a relationship with.

Our goal with Product LinkFinder is to make it easy for Publishers to find product links, and for Advertiser to gain more product link distribution.   Product LinkFinder uses your Merchandiser product file or individual product links in the search results.   As we work on expanding distribution of your product links, it becomes even more critical for you to have an up-to-date product feed with clear attributes.  For more information on Merchandiser data hygiene read this article.

If you don’t offer Merchandiser, now is the perfect time to take a fresh look!