MyCelebrityFashion launched in August 2008 and is the first community driven celebrity-fashion inspired website to enable its users to tag items of clothing similar to those worn by celebrities but at high street prices. Since its launch MyCelebrityFashion has achieved national media exposure in editorial features across the likes of Heat, Closer, Grazia, The Guardian and the Daily Mail to name but a few. The site has now consistently received over 1m unique users every month for the last three months and has a mailing database of nearly 50,000 fashion lovers.
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