Rakuten LinkShare Press Releases
Performance Marketing Drives Luxury Sales as British Shoppers Snap Up the Right Brand at the Right Price
Luxury Sales Through Rakuten LinkShare UK Network up 96% YOY in January 2012
London -- April 16, 2012 -- Today Rakuten LinkShare, the world’s largest affiliate network, released online shopping insights from its UK network of leading and emerging brands, which show British shoppers are increasingly investing in luxury goods at the right price online. Despite challenging economic conditions and a struggling high street, same-store luxury sales in the Rakuten LinkShare UK Network were up 96 per cent YOY in the month of January 2012 Affiliate Marketing is playing a key role in that trend by helping luxury brands expand their reach and find new customers while protecting brand image by creating profitable partnerships with select high quality publishers.
Savvy luxury shoppers are taking full advantage of sophisticated publisher sites that help them browse among hundreds of luxury brands while helping them get more for their money than ever before.
Statistics from across the network show that in January whilst average item value has dropped 14% YOY, the total order value is up 7%. Liane Dietrich, Rakuten LinkShare UK MD, reflects on the results: “Increasingly we are seeing shoppers trading up, making investment purchases at the right price. Online shoppers are checking multiple sites for ideas, trends and value and those luxury brands that engage and reward shoppers through their preferred channels are reaping the rewards.”
In the same period, clicks across the Rakuten LinkShare Network were also up 37 per cent, suggesting that savvy shoppers are spending more time browsing around online to check they are getting the best value before committing to a purchase. This echoes recent research from Rakuten LinkShare, which showed that over half (56 per cent) of consumers check between two to three websites before purchasing an item, with 21 per cent checking more than three websites.
Dietrich comments: “Shopping has become a 24/7 pursuit and today’s constantly connected customers are never more than a few clicks away from your shop front. Well timed offers, at multiple touch points across the web have become essential for capturing the attention of the information satiated.”
Rakuten LinkShare’s results were in keeping with statistics release by the Office of National Statistics in January, which revealed that the value of retail sales was up 4.4% compared to the same time last year. To learn more about Rakuten LinkShare please visit www.linkshare.co.uk/
About Rakuten LinkShare
Rakuten LinkShare is the performance marketing network for Rakuten, one of the world’s largest Internet service companies. Rakuten LinkShare provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. Rakuten LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. Rakuten LinkShare’s clients include some leading UK retailers such as AVON, Dorothy Perkins, Evans, French Connection, John Lewis, Karen Millen, Kurt Geiger, LEGO, Lipsy, Miss Selfridge, Monsoon, Republic, Schuh, Superdry, T.M.Lewin, Topman, The White Company, Wallis and UNIQLO.
Rakuten LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London, Tokyo and Sydney. For more information, please visit: www.linkshare.co.uk.
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
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