Press Releases

LinkShare Web Services Tracking Sets New Standard

New York -- November 28, 2007 --

LinkShare, a leading pay-per-action marketing network, today announced the launch of its new Web Services sales tracking technology that will give advertisers enhanced security and real-time transaction data on an enterprise-level. Advertisers looking for the safest transfer of information while handling the richest amount of SKU data delivered real-time will benefit from LinkShare Web Services tracking.

"Our new Web Services tracking technology can be used to track any kind of transaction from any kind of creative on the wired web or the mobile web," said Steve Denton, president of LinkShare. "LinkShare's LSTrans was the first enterprise-level tracking solution, and once again we are first with Web Services-based, server-to-server real-time delivery of transaction data."

Unlike pixel or other tracking technologies dependent on browsers and cookies, this tracking solution allows advertisers to utilize a Web Service to push transaction-level data to LinkShare in real time instead of batch mode. Advertisers then receive a unique ID to verify the transaction. The unique ID makes this a fully verifiable and reliable enterprise-level tracking solution.

LinkShare's Web Services tracking is easy to install and manage, and provides enhanced security measures. Because the Web Services tracking can integrate into an advertiser's order confirmation page, there is no need to install any special software behind the firewall. To get started, LinkShare provides an API and sample code, and uses standard web protocols to simplify integration into any step in the order process.

LinkShare also offers enhanced security features on its Web Services tracking tool, including MD5 hashing with private cryptographic keys to identify and verify partners.

Advertisers that want the industry's most secure tracking platform can now choose from LinkShare's new Web Services Tracking or LinkShare's current LSTrans tracking technology, depending on their needs and reporting requirements.

LinkShare Web Services tracking is available immediately to advertisers. Click here to learn more.

About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay-per-action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.

About Rakuten
LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).