Press Releases

LinkShare UK adds Karen Millen and Lipsy to retail portfolio

LinkShare UK adds Karen Millen and Lipsy to retail portfolio

London -- June 1, 2009 --

Affiliate network LinkShare is pleased to announce its appointment by leading designer retailer Karen Millen. LinkShare will support Karen Millen’s digital strategy by extending its online presence through strategic implementation of their affiliate partnerships. The appointment follows a raft of high street wins for LinkShare including Shoe Studio and Lipsy.

Karen Millen will use LinkShare’s affiliate marketing network to drive traffic through special web offers as well as promoting new collections and designs. The move ties in with the explosive growth of online shopping, supported by the latest IMRG Capgemini e-Retail Sales Index, which states a 14 per cent increase in online retail sales in the last 12 months.

Emma Bonar, e-commerce manager at Karen Miller said: “E-commerce has gone from strength to strength with growing numbers of consumers turning to internet shopping.  We want to maximise the returns from this channel by extending our reach online, and affiliate marketing is an effective way to do this. We are already seeing returns in terms of traffic to the site, especially with web promotions, after just a few weeks. LinkShare has been instrumental in selecting the right affiliates which match our brand values and deliver the best returns.”

LinkShare also announced its selection by leading women’s retailer Lipsy and high street shoe specialist Shoe Studio, continuing the ongoing success for LinkShare in the retail sector.

“Retailers are starting to realise the gains to be had from online, not only in supporting their bricks and mortar stores, but in producing high revenue gains,” said Liane Dietrich, managing director for LinkShare UK. “We recently carried out research with analysts Penn Schoen & Berland Associates, which showed that people are searching harder and longer online. As the competition increases, a wide online presence is vital to the success of retail brands. We are pleased to be working with such a high number of leading retailers, and look forward to carrying this momentum into the next quarter.”

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For further information please contact Chloe Wilkinson on 020 7608 2500 or linkshare@hotwirepr.com

About LinkShare UK
LinkShare UK launched in 2006. It is now one of the UK’s leading affiliate marketing networks, with a unique network of quality publishers. In the last 18 months LinkShare has partnered with over 80 brand advertisers in the UK including well-known names from the retail and travel sectors such as AVON, British Airways, Cath Kidston, French Connection, House of Fraser, Links of London, LOVEFiLM.com, The White Company and Uniqlo.

LinkShare is dedicated to bringing future technology to today’s market and to enabling both advertisers and publishers to create tracking links through new channels and with new rich media options. Uniquely in the affiliate market, LinkShare’s patented tracking technology has never relied on pixels or cookies.
Advertisers can increase their online sales by leveraging LinkShare's massive performance marketing network along with expert consultative services and patented technology. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results. The LinkShare Corporation provides ecommerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.  LinkShare is a division of Rakuten, Inc.