Press Releases

sweatyBetty launch affiliate marketing programme with LinkShare

Top retailer chooses LinkShare for affiliate marketing

London -- January 10, 2009 --

Affiliate network LinkShare is pleased to announce its appointment by leading retailer sweatyBetty, as the exclusive provider of affiliate marketing services. LinkShare was selected for its industry leading network and proven expertise with retail brands.

Recent research by JupiterResearch has shown consumers are increasingly going online to shop and this trend is only set to increase as budgets tighten and shoppers seek out bargains online. The decision by sweatyBetty to invest in its first affiliate campaign both bears out the research and demonstrates its belief in the value of online marketing for the retail industry.

SweatyBetty will use LinkShare’s affiliate marketing network to promote web offers and introduce new collections, as well as strengthening relationships with existing customers. Nicola Huet, Head of Direct Sales at sweatyBetty said: “We see affiliate marketing as a perfect way to showcase the strength of our online offering, whilst maintaining a cost effective sales channel for our products. LinkShare proved to be our ideal choice of affiliate partner since they have a good understanding of premium sector brands and how to market them.”

"LinkShare is proud to have such a big name to add to our portfolio of retailers,” said Kevin Kozinchik, Sales Director for LinkShare UK. “This addition underlines the success we’ve had in the retail sector to date and we are confident that we will see further expansion as retailers continue to recognise the importance of online as an effective sales channel.”

SweatyBetty is the leading UK brand of activewear for women.  They are a stylish, aspirational performance brand that balances serious sport, femininity and lifestyle, for today’s active woman.

For further information please contact Tim Masih or Eleanor Orebi Gann on 020 7608 2500 or linkshare@hotwirepr.com

About LinkShare UK
The LinkShare Corporation provides ecommerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing.

LinkShare UK launched in 2006. It is now one of the UK’s leading affiliate marketing networks, with a unique network of quality publishers. In the last 18 months LinkShare has partnered with over 80 brand advertisers in the UK including well-known names from the retail and travel sectors such as AVON, British Airways, Cath Kidston, French Connection, House of Fraser, Links of London, LOVEFiLM.com, The White Company and Uniqlo.

LinkShare is dedicated to bringing future technology to today’s market and to enabling both advertisers and publishers to create tracking links through new channels and with new rich media options. Uniquely in the affiliate market, LinkShare’s patented tracking technology has never relied on pixels or cookies.
Advertisers can increase their online sales by leveraging LinkShare's massive performance marketing network along with expert consultative services and patented technology. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results.

LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.  LinkShare is a division of Rakuten, Inc.