Press Releases

Designers Guild announces the launch of their debut affiliate programme with LinkShare

London -- October 24, 2008 --

Designers Guild today announce that they have launched their first affiliate programme exclusively with the UK affiliate network, LinkShare. Designers Guild was founded in London in 1970 and has grown to be one of the most influential and creative forces in the world of Interior Design, achieving international renown for a wide variety of home and lifestyle products.  Designers Guild now has sales of over £45 million and was recently voted one of the fastest growing private companies in the UK.

The Designers Guild business philosophy is to combine creativity and innovation with the highest levels of quality: quality of design, product, service and people.  The London Showroom, in Chelsea's Kings Road, is the flagship store and acts as a showcase for extensive fabric and wallpaper collections, including prints, silks, weaves, children collections and paint plus Ralph Lauren Home, Jasper Conran, William Yeoward, and the recently launched Royal Collection of fabrics and wallpapers, all brands which we distribute.

The Homestore reflects the true Designers Guild ethos. Offering everything for the home from bed and bath for both adults and kids, DG fragrant home, cushions, throws and rugs, to one off pieces, selected ceramics, table and glassware, antique and contemporary furniture to fashion and vintage finds. Many products are hand picked by Tricia Guild and are sourced from within the UK and the rest of the world from a vast range of established and new designers.  All of which are available online.

Designer’s Guild CEO, Simon Jeffreys says, “Our exciting new partnership with Linkshare is a significant step in the development of our e-shopping experience, bringing the complete range of Designers Guild accessories to internet shoppers throughout the UK and Eire.  Our full range of fabrics and wallpapers are available exclusively through an exceptional network of talented interior designers and independent retailers.”

LinkShare has a great deal of experience in managing affiliate programmes for high-end and brand-conscious retailers, who are traditionally thought to steer away from mass-targetted forms of advertising.  However the myths in affiliate marketing are beginning to be uncovered.  Many brand-conscious retailers have successful affiliate programmes.  Net-a-Porter, Mr. and Mrs. Smith, SpaceNK, Elemis and Myla all have programmes with LinkShare and working with a reliable network allows complete control over who they partner with and the type of creatives used.  In fact there is a large pool of quality and relevant content sites for high-end brands.

Kevin Kozinchik, Director of European Sales for LinkShare admits, “One of LinkShare’s main goals is to demonstrate that affiliate marketing can drive significant volume and a very high proportion of new customers for a retailer without compromising their brand values.  Building a successful program for Designers Guild will help us to solidify this message and to further build what is becoming one of the UK‘s leading retail affiliate networks. ”

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For further information please contact Tim Masih or Eleanor Orebi Gann on 020 7608 2500 or linkshare@hotwirepr.com