The LinkShare Publisher Newsletter is geared toward publishers that are already in the LinkShare Network. You will find information helpful for running your performance marketing programs including lead generation and affiliate marketing.

You'll also find the latest information about LinkShare tools and technologies for publishers.

Dear LinkShare Publishers,

For many of us, the summer months are as busy as ever with the Back to School Season around the corner and Q4 on the horizon. This month we would like to to draw your attention to our selection of WordPress plug-ins and encourage you to check out the latest features. In the latest Affiliate Summit Survey by Affstat over 20% of Publishers surveyed using WordPress also used a LinkShare plug-in! For those of you using a Mac we've got something for you too - the LinkShare Mac Widget 2.0!

Don't forget to fill out the Publisher Communications Survey!

Happy Summer

Darren, Martin & Dave
The UK Network Development Team

RESOURCES FOR PUBLISHERS
LinkShare provides plenty of useful information for Publishers available in the Publisher Help Center and in the Education and Publisher sections of the website. Here are a few Hot Picks:


Seasonal Offers Seasonal articles are posted in the Deal Dispatcher as an easy way for Publishers to grab Seasonal text and banner links to post to their websites. We currently are listing last minute Summer Offers and Back to School. Stay tuned for Halloween.	LinkShare BentoBox Satisfy your craving for new LinkShare technologies. LinkShare offers Gadgets, Plug-ins, Link Access and 3rd Party Apps and more. Find out about features that enhance productivity and engage your visitors in the Bentobox pages of the website.

PRODUCT UPDATE

We're excited to announce version 2.0 of our Mac Widget! Publishers can now use the widget to do three things:
1. Search for product links
2. Create deep links
3. NEW! - pull the latests coupons and offers
See full product description here. Mac Widget 2.0 is now available for download

PRODUCT REMINDER
WordPress plug-ins
WordPress offers an extensive suite of plug-ins and an easy way of installing them. We've developed several WordPress plug-ins to enable you to either pull links from the WordPress admin interface or display Advertiser RSS feeds on your site, either in the sidebar or as blog posts. So if you have a WordPress blog… trackable links are just a click away!!

Link Lookup
Search for product links and create deep links right from the WordPress interface
RSS DealFeed

Choose different advertiser RSS feeds to syndicate into your sidebar as text ads

AdMix

Choose different advertiser RSS feeds to syndicate as blog posts

LinkShare Merchandiser WordPress plug-in

Help your users find what their looking for by browsing through an Advertiser's entire database of products!

INDUSTRY EVENTS
Monthly Networking - Get geared up for Christmas
Our hugely popular monthly networking sessions are back. The next few scheduled sessions will take place in central London on:

Tuesday 17th August (4 - 7pm)
Tuesday 21st September (4 - 7pm)

What's the format? Each session will be based on the idea of ’speed-dating’, with numerous one-to-one meetings scheduled for you throughout the session. This is a format which has proven to be extremely productive at our previous events.

Why attend?

Meet affiliates face-to-face
Directly promote your program and incentives
Educate affiliates on your best selling items
Build partnerships

How to register

Places will be on a first-come, first-served basis so please contact our Marketing Manager, Penny Mather, if you are interested in attending at penny.mather@linkshare.com.

We look forward to seeing many of you there!

Complete our quick and easy survey on improving our communication to you, and be entered into our prize draw with the chance to win an Elemis gift box worth £50!

View some of the latest Consumer Offers available to promote now in the Deal Dispatcher or in the Voucher Finder!

MONTHLY NETWORKING
See planned dates here
London, UK

a4u expo
11-13 October 2010
London, UK
More info
Early bird rate ends 31st August
Save £25 on the delegate rate with the discount code LINKCLIENT25

LATEST NEWS: TRENDS IN AFFILIATE MARKETING AND CONSUMER SPENDING
LinkShare Press Release: Brands still not doing enough to engage with consumers on social networks
In 2009, affiliate marketing in the UK grew by 38.2% to a total of £72.6 million and if results so far this year are anything to go by, investment in the sector is only set to increase. Affiliate marketing is continuing to go from strength to strength; today it is vital part of the digital toolkit for many businesses. More…

Social media marketing needs benchmarking, by Liane Dietrich - New Media Age
The IAB’s announcement that it’s introducing a social media measurement framework is a positive step forward, but is also long overdue. Social media has been a key part of the marketing mix for brands for several years, and as long ago as last August we revealed that the ROI for brands investing in social media marketing was far lower than the industry may have anticipated. More…

Online retail grows by a fifth in record June: IMRG – Internet Retailing
The UK online retail market grew by 20% in June, according to IMRG figures published today. It is only the second time growth has reached this level for two years. The month saw total internet sales reach £4.4bn, equivalent to £72 for every person in the UK and a record for June. The rise in sales builds on a 22% rise in May, making these the most successful two months for e-retailers since June 2008. More…

Top digital affiliate marketing advice, by Liane Dietrich - UTalkMarketing
Liane Dietrich, MD of LinkShare UK takes a look at affiliate marketing, its success and how digital marketers can continue the trend. As the country settles in to the challenges of a new government and proposed budget cuts, the future for business is still cautious. However it is certainly not all doom and gloom, and this is seen very clearly in the digital arena. More…

Can you control your brand when using affiliates? - Econsultancy
Brand control through affiliate marketing: is it an oxymoron? Maybe. A bone of contention with affiliates? Probably. A real concern for brands? Definitely. In this post I will look at how to ensure that you retain brand control when working with affiliates. More…

UK consumers most confident online shoppers in Europe - Internet Retailing
A fifth of UK consumers have no qualms buying online, making the British the least concerned about internet purchases in Europe. Research affiliate marketing company affilinet questioned 2,000 consumers across the UK, Spain, Germany, France and Holland. More…

ADVERTISER SPOTLIGHT

Advertiser	Spotlight Information
	20% off your first order at austique.co.uk. Simply enter FirstOrder at checkout to receive your discount. Learn More
	Free LegoLand Windsor child admission with every purchase of Hi LEGO® Boots Ends 31/10/10 Learn More
	10% Off all Online Orders at Oliver Bonas enter the discount code WELCOME at the checkout. Free delivery over £75 - automatically applied at checkout Learn More
	Radley - Back To School Must Have Accessories. Radley makes beautiful handbags and accessories that are a pleasure for women to own - Their love for colour and hand-crafted, distinctive design is reflected in their products and this year they are going back to school with a gorgeous new line of stationery, totes and laptop bags to cover everyone's needs! 27/7/10 - TBC Learn More

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