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IN THIS ISSUE
• PUBLISHER SPOTLIGHTS: Meet new publishers
• NEWS: LinkShare Ranked No. 1 Affiliate Marketing Network
• PLEASE EXPLAIN: Advertiser Dashboard Training
• BEST PRACTICES: Promote your Offers Effectively
• INDUSTRY RESEARCH: Rise of the Affiliate Marketing Channel
• EVENTS: OA&A 2012
• LATEST NEWS: Trends in Affiliate Marketing and Consumer Spending
Meet some of the Publishers in the LinkShare UK Network
Forging new partnerships is essential to the growth of your affiliate program. This month we feature some great publishers in the UK network. Click here to learn more about these publishers
LinkShare Ranked No. 1 Affiliate Marketing Network
LinkShare is honored to be ranked no. 1 in this year's Blue Book Survey of the Top 20 Affiliate Marketing Networks by MThink | Revenue Performance Magazine! Over 5,000 people participated in this year's survey including Advertisers, Publishers and OPMs. A BIG THANKS to everyone who took the time to participate! To read more check out our blog post on this exciting news.
Advertiser Dashboard Training
Live Advertiser Dashboard training sessions take place regularly. You can join one of these sessions anytime that you want to refresh your knowledge of the NEW Advertiser Dashboard. Advertiser Help run these sessions online with telephone access so you can ask any questions.
The next sessions are taking place on:
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Tuesday |
24th |
January |
10.00-11.30 |
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Thursday |
2nd |
February |
15.45-17.15 |
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Tuesday |
7th |
February |
10.00-11.30 |
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Thursday |
16th |
February |
15.45-17.15 |
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Tuesday |
21st |
February |
10.00-11.30 |
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Thursday |
1st |
March |
15.45-17.15 |
Please contact AdvertiserHelpUK for details on joining the training sessions.
Promote your Offers Effectively
Now that the excitement from Christmas and New Year's has come and gone, it's time to start looking ahead and plan for the upcoming Q1 holidays. Start brainstorming strategies for new and exciting Valentine's Day or London Fashion Week promotions to offer consumers.
Send out a newsletter to Publishers informing them of your promotions, and include creative they can add to their sites. Keep in mind that you need to give them enough time to promote your offers, so don't wait until the last minute.
Don’t forget to submit any offers that you create to Deal Dispatcher so that we can promote them to ALL publishers. To submit your offer to Deal Dispatcher please login to the Advertiser Dashboard and under the "MESSAGING" tab select "DEAL DISPATCHER" which will take you to the submission page.
There's a lot of potential to start the year off on the right foot so use your internal resources and make it happen. Remember that you can always reach out to your LinkShare Account Manager should you need any advice. |
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ADVERTISER RESOURCES |
Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.
This is a great way to highlight your offers to publishers as well as to forge new partnerships. | |
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Rise of the Affiliate Marketing Channel
LinkShare's Vice President of Marketing, Scott Allan, recently published an article on www.marketingland.com to discuss the evolvement of Affiliate Marketing and the rise of e-commerce. Affiliate Marketing has gained momentum in driving brand awareness and online revenue for a wide range of Advertisers. Read more about how performance marketing has gained momentum through affiliate deal sites, advances in technology and the evolution of affiliate marketing in the complete article.
OA&A 2012
LinkShare are exhibiting at the Online Advertising & Affiliate Expo (OA&A) on 28-29th February at Earls Court. Why not attend too?
OA&A is completely free to attend and runs alongside the TFM&A event. Discover the latest tips, tools and trends in online publishing and participate in the UK’s largest and most established marketing event.
Click here to register for free entry now
Don’t forget to come and visit us at stand 313!
Trends in Affiliate Marketing and Consumer Spending
High-end retailers turn to affiliates to shore up demand – 16.01.12, New Media Age
High-end retail brands are turning to affiliate networks, including mobile, in a bid to spur in-store footfall and weather the economic downturn, according to new studies. Read more
Mixed fortunes for multichannel retailers over Christmas – 13.01.12, Internet Retailing
More than 40% of Argos’ sales are now made online, its parent company Home Retail Group said this week. But while ecommerce is growing, like others reporting this week the company reported falling overall sales in the run-up to Christmas. Read more
European Commission launches action plan to double ecommerce sales – 13.01.12, Mycustomer.com
The European Commission wants to double the volume of ecommerce across Europe by 2015 with the launch of a new action plan to boost online sales, create new opportunities for citizens and businesses and bring Europe much needed growth and employment.. Read more
LinkShare ‘Most Improved Affiliate Network 2011’ – 10.01.12, A4U
We speak to Penny Mather, Marketing Director at LinkShare, nearly 12 months after winning 'The Most Improved Affiliate Network' - voted for by you the public, and understand her predictions for the future of Performance Marketing in 2012. LinkShare were rewarded for optimising the network by facilitating partnerships and new technologies. Read more
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