IN THIS ISSUE
• Product Update: Importing Data into a 3rd Party Analytics Solution
• Tip of the Month: Recruiting Publishers to Your Program
• View Our Web Seminars: SEO for a Small Business
• Industry Events: Symposium East Re-cap
• Publisher Spotlights: Designer Clothing Shops, Kidstart, Moneymagpie, InvisibleHand
A useful introduction to some of the Publishers in the LinkShare UK network
Forging new partnerships is essential to the growth of your affiliate program. This month we feature some great publishers in the UK network. Click here to learn more about these publishers
Importing Data into a 3rd Party Analytics Solution
Do you try to track your affiliate channel sales in a 3rd party reporting application? There is an easy way to use the new Additional Link Parameter features in the Links section of the Interface to track channel sales. Simply set up an Advertiser-defined parameter called "channel" (or another name) and the value could be "affiliate" (or another name). Once these parameters are set up, all links from LinkShare will contain these parameters. Then, you could configure your 3rd party analytics applications to capture and report on this parameter. You will now have a handy high-level view of affiliate channel performance in your main reporting application! Click for image
Successfully reaching out to prospective Publishers is a two-step process:
Looking to reach out to prospective publishers? Here's how in two simple steps: The first step is to send a recruitment email with a sell sheet to the Publisher. Your recruitment communication should describe not only your brand, but also the payment you are offering. Be sure to mention your commission structure, any vanity coupon codes and links you offer, and the possibility of increased revenue-sharing opportunities…Read on
SEO for a Small Business: Wake up from a "Kitchen Nightmare
Your business website is a lot like a restaurant. Taking a cue from Chef Gordon Ramsay's show, we'll explain how you can turn your site into an attractive, profitable, and visitor-friendly place that guests want to return to frequently.
Presented by Agency Team at LinkShare
Wednesday, July 14, 2010 17:00 pm BST.
Click here.
 Symposium East Re-cap
This year's Symposium East brought over 500 Advertisers and Publishers together at New York's Chelsea Piers to put their networking skills to the test, and to celebrate the best and brightest starts of online performance marketing. A combination of learning and deal making, LinkShare Symposium East 2010 provided Advertisers and Publishers with incredible opportunities to discover Fresh Ideas and New Relationships. There were some significant changes to this year's event that had attendees talking and many attendees remarked thoughout the event that this was the best Symposium ever! More…
What's next as investment reaches new highs?
In 2009, affiliate marketing in the UK grew by 38.2% to a total of £72.6 million and if results so far this year are anything to go by, investment in the sector is only set to increase. Affiliate marketing is continuing to go from strength to strength; today it is vital part of the digital toolkit for many businesses. More…
Online advertising takes lead in UK
Online advertising in the UK is expected to grow by seven per cent in 2010 overtaking ad spending on TV and print, a new report suggests. eMarketer has produced a report entitled UK Online Advertising Spending and Trends, which found that online advertising has not been affected by the recession as much as other forms of media marketing. More…
Publishers sign up to Skimwords geo-targeted ads
Electronic goods user forums AVForums and ITProPortal have become the first publishers to use Skimwords, a geo-targeting ad platform from performance marketing specialist Skimlinks. Skimwords automatically converts keywords and product references in editorial copy into geo-targeted links to where the item can be purchased, to increase publisher revenues. More…
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ADVERTISER RESOURCES |
INTERFACE TRAINING
Live Merchant Interface Training Sessions take place regularly throughout the month:
• Thu. 8 Jul. 16.30-18.00
• Mon. 12 Jul. 10.30-12.00
• Thu. 22 Jul. 16.30-18.00
• Mon. 26 Jul. 10.30-12.00
Contact AdvertiserHelpUK for details on joining the training.
CREATIVE SERVICES
Be seen by consumers!
How are you promoting your product range for Summer sales, World Cup?
If you need fresh new materials to share with your affiliate partners,
LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs. Contact the team for details today!
EVENTS
MONTHLY NETWORKING
See planned dates here
London, UK
ALL NETWORK PUB MEET
29th July 2010
London, UK
Register here
a4u expo
11-13 October 2010
London, UK
More info
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LINKSHARE'S BLOG
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Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.
This is a great way to highlight your offers to publishers as well as to forge new partnerships.
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